WhatsApp · Meta
Bridging the acquisition gap for US users
A zero-to-one effort: designed the guest experience that lets non-users taste-test WhatsApp without the commitment of downloading and registering.
Case study
Senior Content Designer specialized in scaling complex, global product ecosystems
- Strategic architect: Navigating ambiguity to build scalable nomenclature and content frameworks.
- Interactive specialist: Designing logic-driven conversational flows that prioritize clarity and trust.
- Technical partner: Collaborating with Eng and Product to translate complex requirements into seamless experiences.
WhatsApp · Meta
Driving growth through high-signal communication
Optimized invite and notification content to drive growth with new and existing users through urgency, trust, and clear communication of stakes.
Case study
Speculative design case study
B2B support logic and guardrails
Designed the conversational logic for a B2B hardware returns agent that balances high-friction customer emotions with strict business constraints and safety guardrails.
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Exact Sciences
Demystifying health screening journeys
Designed content experiences that put the power directly in patients' hands, giving them easy access to order a test, get their result, and understand what it means.
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Before content design, I studied product design and worked in content management and communications. These projects show the range of thinking I bring to the table.
Content management for live events
Built and managed content systems and editorial workflows for one of the world's largest live events companies, supporting festivals reaching millions of people across dozens of channels.
Sales, editorial, and video direction
Designed sales pitch decks that helped win major accounts, created guidance to help video directors hone their content and channels, and directed sizzle reels for a digital entertainment network.
UX / product design (student project)
Designed a dating app concept focused on inclusivity and authentic connection, covering end-to-end product design from research through high-fidelity prototypes.
UX / product design (student project)
Designed a fitness app concept that helps users find workouts that match their schedule, preferences, and equipment, from research through interactive prototypes.